{"id":19079,"date":"2021-08-30T10:00:51","date_gmt":"2021-08-30T08:00:51","guid":{"rendered":"https:\/\/www.geciclaw.com\/?p=19079"},"modified":"2024-06-20T15:53:48","modified_gmt":"2024-06-20T13:53:48","slug":"instagram-reels-protiv-tiktoka","status":"publish","type":"post","link":"https:\/\/www.geciclaw.com\/sr\/instagram-reels-protiv-tiktoka\/","title":{"rendered":"Instagram Reels protiv TikToka kroz pravo intelektualne svojine"},"content":{"rendered":"

Kako su godinama unazad \u017eivoti ljudi prakti\u010dno \u201epreseljeni\u201c na internet, borba za postoje\u0107e i nove korisnike izme\u0111u kompanija koje razvijaju aplikacije je nemilosrdna. I \u010dini se da u toj borbi, protivni\u010dke strane ne biraju sredstva, a jedno od njih je intelektualna svojina.<\/p>\n

Instagram je, na svom po\u010detku ve\u0107 sada davne 2010. godine bio usmeren na deljenje fotografija, kada su dru\u0161tvene mre\u017ee kori\u0161\u0107ene za objavljivanje li\u010dnog sadr\u017eaja i odr\u017eavanje kontakata. Kako su dru\u0161tvene mre\u017ee bivale sve popularnije, postale su i mesto za trgovanje, i, razume se, \u00a0povoljno tlo za deljenje reklamnog sadr\u017eaja. Platforma ubira naknadu od ogla\u0161avanja, dok prodavci dobijaju pristup izuzetno \u0161irokom krugu potencijalnih potro\u0161a\u010da \u0161irom sveta, a korisnici \u0161iroku ponudu proizvoda i usluga. Deluje da su svi na dobitku.<\/p>\n

 <\/p>\n

\u0160ta je bilo pre situacije \u201eInstagram Reels protiv TikToka\u201c?<\/strong><\/h2>\n

Me\u0111utim, situacija nije nimalo jednostavna imaju\u0107i u vidu da ne postoji samo jedna, ve\u0107 postoji mno\u017eina mre\u017ea, a stalno se javljaju nove koje pru\u017eaju inovativne opcije. Tako je sukob po\u010deo izme\u0111u Instagrama i Snapchat<\/a>a, koji je prvi ponudio objavljivanje kratkih videa koji se \u201egube\u201c nakon 24 \u010dasova. Instagram je poku\u0161ao da \u201ezauzda\u201c neizbe\u017ene zakonitosti konkurencije, te je brzo razvio opciju Instagram Stories, koja nudi isto \u0161to i Snapchat.<\/p>\n

 <\/p>\n

TikTok je do\u017eiveo istu sudbinu<\/strong><\/h2>\n

TikTok je pre nekoliko godina stekao izuzetnu popularnost i vi\u0161emilionsku korisni\u010dku bazu, a odre\u0111eni deo korisnika je trajno pre\u0161ao na TikTok.<\/p>\n

Instagram ni ovog puta nije \u201esedeo skr\u0161tenih ruku\u201c, te je u avgustu 2020. godine uveo opciju Instagram Reels. Uz male razlike, sve glavne karakteristike TikToka su tu.<\/p>\n

Iako bi se na prvi pogled mislilo da se pravima intelektualne svojine \u0161titi ideja, ipak nije tako. Ako bi se za\u0161tita pru\u017eila ideji kao takvoj, na primer, samo bi jedna kompanija u svoje automobile mogla da ugra\u0111uje sigurnosne pojaseve. Isto razmi\u0161ljanje mo\u017eemo da primenimo kada razmi\u0161ljamo o tome da li je Instagram, kreiranjem opcije Reels, povredio prava intelektualne svojine kompanije ByteDance<\/a> koja je stvorila TikTok. Tako, sama ideja opcije da se kreiraju i objavljuju kratki video klipovi nije za\u0161ti\u0107ena.<\/p>\n

Uostalom, zar, na primer, Twitter<\/a> nije prvi uveo he\u0161tegove koji slu\u017ee za ve\u0107u vidljivost objava, koji sada sve dru\u0161tvene mre\u017ee uveliko koriste? Zar ovo Facebook<\/a> nije uveo News Feed? Ovo je samo par u moru primera.<\/p>\n

 <\/p>\n

\u0160ta ka\u017ee pravo intelektualne svojine?<\/strong><\/h2>\n

Ipak, u pravu intelektualne svojine nije ba\u0161 sve tako jednostavno. Ideja se ne mo\u017ee za\u0161tititi, ali mo\u017ee njeno otelotvorenje. Da li je jedno lice istu ideju sprovelo na isti na\u010din kao i lice koje je to u\u010dinilo pre njega? Ukoliko bi se Instagram i ByteDance na\u0161li pred sudom, sud bi postavio isto pitanje i izvodio dokaze kako bi utvrdio da li postoji sli\u010dnost u na\u010dinu na koji je opcija kreirana. Sud \u0107e tra\u017eiti sli\u010dnosti u interfejsu, izvornom kodu, ili nekom drugom elementu softvera, \u0161to zavisi od toga \u0161ta pravo zemlje \u010dije se pravo primenjuje uzima kao relevantan kriterijum za ocenu. Na primer, relevantni propisi Evropske unije insistiraju na izvornom kodu, o \u010demu smo ve\u0107 pisali<\/a>.<\/p>\n

Ovo je samo jedan od brojnih elemenata koji jedan ovakav spor mo\u017ee da ima, te nimalo nije lako doneti odluku. Tako\u0111e, nije lako ni kompaniji da donese odluku da podnese tu\u017ebu i po\u010dne postupak, te (zbog toga) ne vidimo toliko vesti o zapo\u010detim sporovima koliko bismo mo\u017eda o\u010dekivali.<\/p>\n

Sve ovo nam govori da u svetu dru\u0161tvenih mre\u017ea nema \u201epozitivnih\u201c i \u201enegativnih\u201c strana, ve\u0107 da se ideje \u0161ire, razra\u0111uju, i da stalno dobijaju nove oblike, zbog kojih dobijamo nove opcije i nove proizvode koji nam internet \u010dine zabavnijim. Pravno gledaju\u0107i, pravo intelektualne svojine je iskreni saveznik konkurenciji, ali i njen ljuti protivnik ukoliko se zloupotrebljava.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kako su godinama unazad \u017eivoti ljudi prakti\u010dno \u201epreseljeni\u201c na internet, borba za postoje\u0107e i nove korisnike izme\u0111u kompanija koje razvijaju aplikacije je nemilosrdna. I \u010dini se da u toj borbi, protivni\u010dke strane ne biraju sredstva, a jedno od njih je intelektualna svojina. Instagram je, na svom po\u010detku ve\u0107 sada davne 2010. godine bio usmeren na deljenje fotografija, kada su dru\u0161tvene mre\u017ee kori\u0161\u0107ene za objavljivanje li\u010dnog sadr\u017eaja i odr\u017eavanje kontakata. Kako su dru\u0161tvene mre\u017ee bivale sve popularnije, postale su i mesto za trgovanje, i, razume se, \u00a0povoljno tlo za deljenje reklamnog sadr\u017eaja. Platforma ubira naknadu od ogla\u0161avanja, dok prodavci dobijaju pristup […]<\/p>\n","protected":false},"author":21,"featured_media":19076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[967,1554,1539,603],"tags":[469,1581,657],"class_list":["post-19079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-korporativno-pravo","category-intelektualna-svojina-sr","category-resavanje-sporova","category-zastita-konkurencije-drzavna-pomoc","tag-gecic-law-firm-serbia-sr","tag-drustvene-mreze","tag-intellectual-property-law-serbia-sr"],"acf":[],"yoast_head":"\nInstagram Reels protiv TikToka kroz pravo intelektualne svojine | Geci\u0107 Law<\/title>\n<meta name=\"description\" content=\"I \u010dini se da u toj borbi, protivni\u010dke strane ne biraju sredstva, a jedno od njih je intelektualna svojina.\" \/>\n<meta name=\"robots\" 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