{"id":24264,"date":"2023-09-01T09:35:12","date_gmt":"2023-09-01T07:35:12","guid":{"rendered":"https:\/\/geciclaw.com\/?p=24264"},"modified":"2023-09-01T09:35:12","modified_gmt":"2023-09-01T07:35:12","slug":"zakon-o-digitalnim-uslugama","status":"publish","type":"post","link":"https:\/\/www.geciclaw.com\/sr\/zakon-o-digitalnim-uslugama\/","title":{"rendered":"Po\u010detak primene Zakona o digitalnim uslugama na velike platforme"},"content":{"rendered":"

25. avgust 2023. godine donosi zna\u010dajne promene, s obzirom na to da Zakon o digitalnim uslugama<\/a> (eng. \u201eDigital Services Act<\/em>\u201c, \u201eDSA<\/strong><\/a>\u201c) stupa na scenu i uti\u010de na ITC gigante kao \u0161to su Amazon, Google, Apple i Tik Tok. DSA propisuje mere radi za\u0161tite privatnosti podataka, suzbijanja dezinformacija i eliminisanje govora mr\u017enje na internetu, a usmeren je na ukupno 19 platformi i pretra\u017eiva\u010da<\/a> od kojih svaki ima barem 45 miliona korisnika. Ovaj dinami\u010dni zakon ima za cilj da omogu\u0107i korisnicima, uklju\u010duju\u0107i i maloletna lica, \u0161ira prava i kontrolu nad njihovim onlajn prisustvom, pru\u017eaju\u0107i im visok nivo privatnosti i za\u0161tite.<\/p>\n

Zavirimo u detalje<\/strong><\/p>\n

25. aprila 2023. godine Evropska komisija (\u201eKomisija<\/strong>\u201c) je donela odluku kojom je odredila Vrlo velike onlajn platforme (eng. \u201eVery large online platforms<\/em>\u201c, \u201eVLOP<\/strong>\u201c) i Vrlo velike onlajn pretra\u017eiva\u010de (eng. \u201eVery large online search services<\/em>\u201c, „VLOSE<\/strong>„). Imenovanim entitetima je dat period od \u010detiri meseca da se usklade sa DSA. Sada kada je ovaj period istekao, vreme je da se veliki onlajn igra\u010di identifikuju, analiziraju i ubla\u017ee \u0161irok spektar sistemskih rizika.<\/p>\n

Imaju\u0107i u vidu ovakav razvoj situacije, EK zahteva od VLOP-ova i VLOSE-ova da ispune slede\u0107e obaveze:<\/p>\n

    \n
  1. Procena rizika<\/strong><\/li>\n<\/ol>\n

    Svake godine, VLOP-ovi i VLOSE-ovi moraju da procene mogu\u0107e<\/strong> sistemske rizike<\/strong> koji proizilaze iz usluga koje pru\u017eaju. Oni su obavezni da odgovore na identifikovane rizike kroz primenu odgovaraju\u0107ih i efikasnih strategija ubla\u017eavanja koje su prilago\u0111ene specifi\u010dnim situacijama. Neophodno je da njihove procene obuhvataju slede\u0107e aspekte:<\/p>\n

      \n
    • \u0161irenje ilegalnog sadr\u017eaja kroz pru\u017eanje usluge u pitanju;<\/li>\n
    • za\u0161tita osnovnih prava, uklju\u010duju\u0107i dostojanstvo, privatnost, za\u0161titu podataka, slobodu izra\u017eavanja i informisanja, zabranu diskriminacije, prava deteta i za\u0161titu potro\u0161a\u010da;<\/li>\n
    • suprotstavljanje negativnim uticajima na javni diskurs, izborni proces i javnu bezbednost;<\/li>\n
    • upravljanje uticajima na rodno zasnovano nasilje, javno zdravlje, maloletnike i li\u010dno blagostanje.<\/li>\n<\/ul>\n
        \n
      1. Upravljanje rizicima i postupanje u slu\u010daju kriznih situacija<\/strong><\/li>\n<\/ol>\n

        Tokom kriznih situacija<\/strong>, Komisija mo\u017ee zahtevati od VLOPS-ova i VLOSEs-ova da preduzmu posebne mere<\/strong>, koje uklju\u010duju:<\/p>\n

          \n
        • procenu da li funkcionisanje i kori\u0161\u0107enje njihove usluge zna\u010dajno doprinosi ozbiljnoj pretnji,<\/li>\n
        • identifikovanje i primenu specifi\u010dnih, efikasnih i proporcionalnih mera za eliminisanje takvog doprinosa,<\/li>\n
        • dostavljanje izve\u0161taja Komisiji o sprovedenim procenama.<\/li>\n<\/ul>\n
            \n
          1. Transparentno izve\u0161tavanje<\/strong><\/li>\n<\/ol>\n

            VLOP i VLOSE pru\u017eaoci usluga du\u017eni su da na najmanje \u0161est meseci objavljuju izve\u0161taje o bilo kakvoj izmeni sadr\u017eaja<\/strong> u kojoj su u\u010destvovali. Ovi izve\u0161taji mora\u0107e da sadr\u017ee informacije o ljudskim resursima koji su posve\u0107eni izmeni sadr\u017eaja, kvalifikacijama i jezi\u010dkim znanjima osoba koje sprovode ove aktivnosti, kao i indikatore ta\u010dnosti i povezanosti informacija.<\/p>\n

              \n
            1. Dodatna transparentnost onlajn ogla\u0161avanja<\/strong><\/li>\n<\/ol>\n

              DSA propisuje da VLOP-ovi i VLOSE-ovi koji prikazuju oglase onlajn, moraju uspostaviti javnu zbirku, tj. repozitorijum (engl. repository) koji \u0107e sadr\u017eati klju\u010dne podatke, i to:<\/p>\n

                \n
              • sadr\u017eaj oglasa, detalje o proizvodu, usluzi ili brendu;<\/li>\n
              • ime lica (fizi\u010dkog ili pravnog) u \u010dije ime je oglas prikazan, odnosno lica koje finansira oglas, ako se razlikuju;<\/li>\n
              • vremenski period prikazivanja oglasa;<\/li>\n
              • informacije o ciljanoj publici;<\/li>\n
              • objavljena komercijalna saop\u0161tenja;<\/li>\n
              • ukupan broj korisnika koji su videli oglas.<\/li>\n<\/ul>\n

                Navedena zbirka podataka treba da bude u posebnom odeljku onlajn interfejsa. Zbirka mora biti laka za pretra\u017eivanje i pouzdana, da omogu\u0107ava pretragu po vi\u0161e kriterijuma, i tako\u0111e dostupna putem programskog interfejsa aplikacije na kojoj je vr\u0161eno onlajn ogla\u0161avanje.<\/p>\n

                  \n
                1. Pristup podacima<\/strong><\/li>\n<\/ol>\n

                  VLOP-ovi i VLOSE-ovi moraju omogu\u0107iti pristup podacima neophodnim za pra\u0107enje njihove uskla\u0111enosti sa DSA, a na osnovu opravdanog zahteva nadle\u017enog Koordinatora digitalnih usluga. U roku od 15 dana od prijema zahteva, pru\u017eaoci digitalnih usluga mogu predlo\u017eiti izmenu zahteva ukoliko nisu u mogu\u0107nosti da omogu\u0107e pristup tra\u017eenim podacima zbog toga \u0161to su podaci nedostupni ili se radi o sigurnosno osetljivim podacima, poverljivim podacima, odnosno poslovnoj tajni. Stoga bi trebalo da predlo\u017ee alternativne na\u010dine za pristup podacima ili ponude druge odgovaraju\u0107e podatke koji ispunjavaju svrhu zahteva.<\/p>\n

                    \n
                  1. Nezavisna eksterna revizija<\/strong><\/li>\n<\/ol>\n

                    VLOP-ovi i VLOSE-ovi podle\u017eu nezavisnim eksternim revizijama usmerenim na ocenu njihove uskla\u0111enosti sa raznim DSA obavezama. U slu\u010dajevima kada mi\u0161ljenje revizora nije pozitivno, izve\u0161taj treba da pru\u017ei operativne preporuke o posebnim merama usmerenim radi postizanja uskla\u0111enosti. U roku od jednog meseca od prijema takvih preporuka, VLOP-ovi i VLOSE-ovi moraju usvojiti izve\u0161taj o sprovo\u0111enju istih u kojem se navode mere za otklanjanje nedostataka.<\/p>\n

                      \n
                    1. Naknada za nadzor<\/strong><\/li>\n<\/ol>\n

                      VLOP-ovi i VLOSE-ovi su u obavezi da plate godi\u0161nju naknadu za nadzor. Iznos ove naknade \u0107e biti odre\u0111en u posebnom aktu Komisije. Komisija \u0107e godi\u0161nje izve\u0161tavati Evropski parlament i Savet o ukupnom iznosu pojedina\u010dnih naknada napla\u0107enih u prethodnoj godini.<\/p>\n

                      DSA ima zna\u010dajnu va\u017enost budu\u0107i da \u0107e znatno uticati na poslovanje onlajn platformi. Napore Evropske unije da za\u0161titi internet korisnike putem DSA treba pohvaliti. Pa\u017eljivo pra\u0107enje prakti\u010dne primene DSA je od su\u0161tinskog zna\u010daja kako bi se osigurala efikasnost u postizanju predvi\u0111enih ciljeva. U tom smislu, kancelarija Geci\u0107 Law \u0107e i dalje nastaviti pomno da prati proces implementacije DSA i njegove rezultate.<\/p>\n

                       <\/p>\n

                      Autori: Veljko Milutinovi\u0107, \u017darko Popovi\u0107, Vasilije Bo\u0161kovi\u0107<\/p>\n","protected":false},"excerpt":{"rendered":"

                      25. avgust 2023. godine donosi zna\u010dajne promene, s obzirom na to da Zakon o digitalnim uslugama (eng. \u201eDigital Services Act\u201c, \u201eDSA\u201c) stupa na scenu i uti\u010de na ITC gigante kao \u0161to su Amazon, Google, Apple i Tik Tok. DSA propisuje mere radi za\u0161tite privatnosti podataka, suzbijanja dezinformacija i eliminisanje govora mr\u017enje na internetu, a usmeren je na ukupno 19 platformi i pretra\u017eiva\u010da od kojih svaki ima barem 45 miliona korisnika. Ovaj dinami\u010dni zakon ima za cilj da omogu\u0107i korisnicima, uklju\u010duju\u0107i i maloletna lica, \u0161ira prava i kontrolu nad njihovim onlajn prisustvom, pru\u017eaju\u0107i im visok nivo privatnosti i za\u0161tite. Zavirimo u […]<\/p>\n","protected":false},"author":21,"featured_media":24250,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[593,607,967,1538,1607,1824],"tags":[469,1826,1825,621,667,691,633],"class_list":["post-24264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-593","category-evropska-komisija","category-korporativno-pravo","category-upravno-pravo-opsta-regulativa","category-najnovije","category-eu-law-sr","tag-gecic-law-firm-serbia-sr","tag-eu-sr","tag-eu-law-sr","tag-european-commission-sr","tag-european-law-sr","tag-competition-sr","tag-competition-law-sr"],"acf":[],"yoast_head":"\nPo\u010detak primene Zakona o digitalnim uslugama na velike platforme | Geci\u0107 Law<\/title>\n<meta name=\"description\" content=\"25. avgust 2023. donosi zna\u010dajne promene, s obzirom na to da Zakon o digitalnim uslugama EU stupa 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