{"id":27790,"date":"2024-09-20T11:44:53","date_gmt":"2024-09-20T09:44:53","guid":{"rendered":"https:\/\/www.geciclaw.com\/?p=27790"},"modified":"2024-09-20T11:44:53","modified_gmt":"2024-09-20T09:44:53","slug":"pravna-pobeda-google-eu","status":"publish","type":"post","link":"https:\/\/www.geciclaw.com\/sr\/pravna-pobeda-google-eu\/","title":{"rendered":"Pravna pobeda Google u EU: Koliko je zna\u010dajna?"},"content":{"rendered":"

Odlukom Op\u0161teg suda Evropske unije<\/a>, Google je uspeo da poni\u0161ti kaznu od 1,5 milijardi evra koju je Evropska komisija (EK) izrekla 2019. godine. Kazna je bila povezana sa optu\u017ebama da je Google zloupotrebio svoj dominantni polo\u017eaj u onlajn ogla\u0161avanju preko svoje AdSense platforme. EK je navela da je Google ograni\u010dio tre\u0107im stranama mogu\u0107nost da prikazuju oglase konkurenata na svojim sajtovima i time prekr\u0161io pravila konkurencije.<\/p>\n

Predmet se odnosio na Google AdSense za pretragu, gde je kompanija imala ekskluzivne ugovore sa veb sajtovima, koji su ih spre\u010davali da koriste oglase konkurencije. EK je tvrdila da je to ograni\u010dilo konkurenciju na tr\u017ei\u0161tu onlajn ogla\u0161avanja putem pretrage. Google je, me\u0111utim, tvrdio da su ovi ugovori bili ograni\u010denog dometa i da ne predstavljaju kr\u0161enje pravila za\u0161tite konkurencije.<\/p>\n

Nakon razmatranja dokaza, Sud je utvrdio da EK nije uspela da nedvosmisleno doka\u017ee da je Googleovo pona\u0161anje \u0161tetilo konkurenciji. Ovom odlukom je poni\u0161tena i zna\u010dajna nov\u010dana kazna, \u0161to zna\u010di zna\u010dajnu pobedu za Google u \u0161irem kontekstu brojnih pravnih sporova sa regulatorima EU.<\/p>\n

Ova pobeda je zna\u010dajna u svetlu \u0161ireg napora EU da poo\u0161tri rregulatorni stav prema velikim tehnolo\u0161kim kompanijama. Naime, u poslednjih deset godina, evropski regulatori su pokrenuli nekoliko predmeta u oblasti za\u0161tite konkurencije protiv Googlea, \u0161to je rezultiralo kaznama koje se mere milijardama evra. Po\u010detkom ovog meseca, Sud pravde EU je odbacio Googleovu \u017ealbu u drugom predmetu i potvrdio kaznu koju je izrekla EK od 2,4 milijarde evra zbog zloupotrebe dominantnog polo\u017eaja favorizovanjem svoje usluge za pore\u0111enje cena. Iako su drugi spredmeti jo\u0161 u toku, najnovija presuda privremeno menja stanje u Googleovu korist.<\/p>\n

Za Google, ova odluka predstavlja zna\u010dajno olak\u0161anje i on bi mogla bi imati odre\u0111eni uticaj na budu\u0107e presude. Google se suo\u010dava sa dodatnim istragama u Evropi u vezi sa Android operativnim sistemom i uslugama Google Shopping. Odluka Suda tako\u0111e podse\u0107a regulatore da, iako te\u017ee stro\u017eijoj kontroli nad tehnolo\u0161kim gigantima, du\u017eni su da pru\u017ee \u010dvrste dokaze za svoje tvrdnje.<\/p>\n

Ovaj predmet nagla\u0161ava rastu\u0107e tenzije izme\u0111u regulatornih tela i globalnih tehnolo\u0161kih kompanija. Kako regulatori \u0161irom sveta istra\u017euju nove okvire za kontrolu tr\u017ei\u0161ne koncentracije u ovom sektoru, o \u010demu smo ranije pisali<\/a>, ova presuda ukazuje na izazove u dokazivanju kr\u0161enja pravila konkurencije na slo\u017eenom tr\u017ei\u0161tu digitalnih usluga koje se stalno razvija. Googleova pobeda mogla bi imati odre\u0111eni uticaj na regulaciju velikih tehnolo\u0161kih kompanija, pokazuju\u0107i da visoke kazne mo\u017eda ne\u0107e uvek mo\u0107i da opstanu u sli\u010dnim predmetima.<\/p>\n","protected":false},"excerpt":{"rendered":"

Odlukom Op\u0161teg suda Evropske unije, Google je uspeo da poni\u0161ti kaznu od 1,5 milijardi evra koju je Evropska komisija (EK) izrekla 2019. godine. Kazna je bila povezana sa optu\u017ebama da je Google zloupotrebio svoj dominantni polo\u017eaj u onlajn ogla\u0161avanju preko svoje AdSense platforme. EK je navela da je Google ograni\u010dio tre\u0107im stranama mogu\u0107nost da prikazuju oglase konkurenata na svojim sajtovima i time prekr\u0161io pravila konkurencije. Predmet se odnosio na Google AdSense za pretragu, gde je kompanija imala ekskluzivne ugovore sa veb sajtovima, koji su ih spre\u010davali da koriste oglase konkurencije. EK je tvrdila da je to ograni\u010dilo konkurenciju na tr\u017ei\u0161tu […]<\/p>\n","protected":false},"author":21,"featured_media":27446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[593,607,1534,1560,1607,1824],"tags":[1825,691],"class_list":["post-27790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-593","category-evropska-komisija","category-evropsko-pravo","category-vesti","category-najnovije","category-eu-law-sr","tag-eu-law-sr","tag-competition-sr"],"acf":[],"yoast_head":"\nPravna pobeda Google u EU: Koliko je zna\u010dajna? | Geci\u0107 Law<\/title>\n<meta name=\"description\" content=\"Odlukom Op\u0161teg suda Evropske unije, Google je uspeo da poni\u0161ti kaznu od 1,5 milijardi evra koju je Evropska komisija izrekla 2019. godine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geciclaw.com\/?p=27787\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pravna pobeda Google u EU: Koliko je zna\u010dajna? 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