{"id":50034,"date":"2026-10-01T10:00:34","date_gmt":"2026-10-01T08:00:34","guid":{"rendered":"https:\/\/www.geciclaw.com\/?p=50034"},"modified":"2026-09-30T18:15:11","modified_gmt":"2026-09-30T16:15:11","slug":"alta-retail-idea-marketi-gecic-law","status":"publish","type":"post","link":"https:\/\/www.geciclaw.com\/sr\/alta-retail-idea-marketi-gecic-law\/","title":{"rendered":"ALTA Retail potpisala ugovor o kupoprodaji kompanije Idea Marketi sa Fortenova grupom; Geci\u0107 Law savetovao kupca"},"content":{"rendered":"<p>Advokatska kancelarija Geci\u0107 Law zastupa kompaniju <a href=\"https:\/\/alta-group.com\/\">ALTA Retail d.o.o.<\/a> u kupovini kompanije Idea Marketi d.o.o. Beograd i \u010detiri povezana dru\u0161tva od Fortenova grupe. Ugovor o kupoprodaji potpisan je 14. septembra 2026. godine. Transakcija jo\u0161 nije izvr\u0161ena; izvr\u0161enje (closing) zavisi od ispunjenja uslova predvi\u0111enih transakcionom dokumentacijom.<\/p>\n<h3><strong>\u0160ta obuhvata transakcija<\/strong><\/h3>\n<p>Idea Marketi je jedan od najve\u0107ih maloprodajnih lanaca u Srbiji i jedan od deset najve\u0107ih poslodavaca u zemlji, sa prodavnicama pod brendovima Idea, Mercator i Roda u vi\u0161e od 80 gradova i op\u0161tina. Transakcija obuhvata i dru\u0161tva Enna Fruit Grocka Beograd, Super Kartica Beograd, M-Profil SPV Beograd i mStart Business Solutions Beograd.<\/p>\n<h3><strong>Uloga Geci\u0107 Law<\/strong><\/h3>\n<p>Geci\u0107 Law je za kupca sproveo pravni due diligence ciljnih dru\u0161tava, pripremio ugovor o kupoprodaji i savetovao klijenta tokom pregovora, kao i u vezi s kontrolom koncentracija u Srbiji, Crnoj Gori I Severnoj Makedoniji, i u vezi prava intelektualne svojine.<\/p>\n<blockquote><p>\u201eALTA Retail smo podr\u017eali na svim aspektima akvizicije \u2014 od dubinske pravne analize i ugovorne dokumentacije do kontrole koncentracija \u2014 objedinjuju\u0107i iskustvo u M&amp;A transakcijama i pravu konkurencije na regionalnom nivou i na nivou EU. Re\u010d je o transakciji zna\u010dajnog obima za maloprodajni sektor u Srbiji, koja pokazuje da doma\u0107i strate\u0161ki investitori prepoznaju prilike za rast u zemlji. Zahvaljujemo kompaniji ALTA Retail na ukazanom poverenju i na\u0161em timu na saradnji tokom dosada\u0161njeg toka transakcije\u201c, izjavio je Ognjen Coli\u0107, partner i rukovodilac tima za korporativno pravo i M&amp;A u Geci\u0107 Law.<\/p><\/blockquote>\n<h3><strong>Tim<\/strong><\/h3>\n<p>Tim Geci\u0107 Law predvodili su partneri <a href=\"https:\/\/www.geciclaw.com\/sr\/colic-ognjen\/\">Ognjen Coli\u0107<\/a> i <a href=\"https:\/\/www.geciclaw.com\/sr\/miodrag-jevtic\/miodrag-jevtic-2\/\">Miodrag Jevti\u0107<\/a>. U timu su bili i savetnica <a href=\"https:\/\/www.geciclaw.com\/sr\/vera-davidovic\/vera-davidovic-2\/\">Vera Davidovi\u0107<\/a>, stariji saradnici <a href=\"https:\/\/www.geciclaw.com\/sr\/zivko-simijonovic1\/\">\u017divko Simijonovi\u0107<\/a>, <a href=\"https:\/\/www.geciclaw.com\/sr\/popovic-zarko\/\">\u017darko Popovi\u0107<\/a>, <a href=\"https:\/\/www.geciclaw.com\/sr\/luka-dzordeski\/luka-dzordeski-2\/\">Luka D\u017eordeski<\/a>, <a href=\"https:\/\/www.geciclaw.com\/sr\/strahinja-banovic\/strahinja-banovic-2\/\">Strahinja Banovi\u0107<\/a> i <a href=\"https:\/\/www.geciclaw.com\/sr\/uros-rajic\/uros-rajic-2\/\">Uro\u0161 Raji\u0107<\/a>, kao i saradnice <a href=\"https:\/\/www.geciclaw.com\/sr\/anastasija-radanovic\/anastasija-radanovic-2\/\">Anastasija Radovanovi\u0107<\/a> i <a href=\"https:\/\/www.geciclaw.com\/sr\/nadja-gogic\/\">Na\u0111a Gogi\u0107<\/a>.<\/p>\n<h3><strong>O Geci\u0107 Law<\/strong><\/h3>\n<p>Geci\u0107 Law je advokatska kancelarija sa sedi\u0161tem u Beogradu i kancelarijama u Briselu, Sarajevu i Banja Luci. Savetuje klijente u oblasti korporativnog prava i M&amp;A, prava konkurencije, prava EU i regulatornih pitanja u Jugoisto\u010dnoj Evropi. \u010clanica je me\u0111unarodnih mre\u017ea advokatskih kancelarija TerraLex i TAG Alliances.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advokatska kancelarija Geci\u0107 Law zastupa kompaniju ALTA Retail d.o.o. u kupovini kompanije Idea Marketi d.o.o. Beograd i \u010detiri povezana dru\u0161tva od Fortenova grupe. Ugovor o kupoprodaji potpisan je 14. septembra 2026. godine. Transakcija jo\u0161 nije izvr\u0161ena; izvr\u0161enje (closing) zavisi od ispunjenja uslova predvi\u0111enih transakcionom dokumentacijom. \u0160ta obuhvata transakcija Idea Marketi je jedan od najve\u0107ih maloprodajnih lanaca u Srbiji i jedan od deset najve\u0107ih poslodavaca u zemlji, sa prodavnicama pod brendovima Idea, Mercator i Roda u vi\u0161e od 80 gradova i op\u0161tina. Transakcija obuhvata i dru\u0161tva Enna Fruit Grocka Beograd, Super Kartica Beograd, M-Profil SPV Beograd i mStart Business Solutions Beograd. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":50026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[967,1560,603],"tags":[469,653,465],"class_list":["post-50034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-korporativno-pravo","category-vesti","category-zastita-konkurencije-drzavna-pomoc","tag-gecic-law-firm-serbia-sr","tag-corporate-law-serbia-sr","tag-news-sr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ALTA Retail potpisala ugovor o kupoprodaji kompanije Idea Marketi sa Fortenova grupom; Geci\u0107 Law savetovao kupca | Geci\u0107 Law<\/title>\n<meta name=\"description\" content=\"Geci\u0107 Law savetuje ALTA Retail u vezi sa kupovinom kompanije Idea Marketi i \u010detiri povezana dru\u0161tva od Fortenova grupe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.geciclaw.com\/alta-retail-acquisition-idea-marketi\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALTA Retail potpisala ugovor o kupoprodaji kompanije Idea Marketi sa Fortenova grupom; 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