09 Apr 2024

Bogdan Gecić Talks AI at Healthpharm 2024

Bogdan Gecić, the founding partner of Gecić|Law, took part today in the opening panel of the Healthpharm 2024 SEE Forum & Fair, to be held in Belgrade at the Chamber of Commerce from April 9-10, 2024, and at the University of Belgrade – Faculty of Law on April 11, 2024.  The session titled “Western Balkans E-health and E-pharma: How to Use AI for Social Good?” delved into the power of artificial intelligence in healthcare and pharma, aiming to harness technology for the benefit of society. How to Use AI for Social Good? Bogdan made a significant contribution to the discourse.  […]

08 Apr 2024

Vuk Leković Talks AI and Competition Law at 2024 Internet Dialogue Conference

We are proud of our Senior Associate Vuk Leković, who indeed had the exceptional honor of joining an impressive list of speakers at the opening day of the tenth annual regional conference “Internet Dialogue 2024“, organized by the Faculty of Law, University of Belgrade, and the “Register of National Internet Domain of Serbia” Foundation (RNIDS), taking place on April 8th and 9th at the premises of the Serbian Chamber of Commerce in Belgrade, under the auspices its Center for Digital Transformation. Artificial Intelligence: Challenges in Business Law The first day of the conference indeed gave special attention to artificial intelligence […]

03 Apr 2024

Landmark Ruling Shakes European Commission Decision in Unprecedented Gas Market Case

Intro In a historic ruling, the General Court (GC) has upended a significant European Commission (Commission) Decision, accusing the BEH Group of leveraging its dominant position in Bulgaria’s gas supply market.  This landmark case represents an unprecedented event as it stands as the full annulment of Article 102 TFEU decision, underscoring the meticulous scrutiny applied by the GC in its assessment of competition law matters. At the heart of this legal saga is the Bulgarian Energy Holding (BEH), a state-owned entity boasting key subsidiaries like Bulgargaz and Bulgartransgaz, which play pivotal roles in Bulgaria’s energy sector.  Bulgargaz, acting as the […]


Elevating Excellence: Gecić Law’s Remarkable Performance in Legal 500 EMEA 2024 Guide

Gecić Law proudly upholds its legacy of excellence with exceptional rankings in the esteemed Legal 500 EMEA 2024 guide, showcasing the firm’s unwavering dedication to providing outstanding service and the unmatched expertise of its teams and individuals. For an impressive eighth year in a row, Gecić Law’s distinguished Competition practice maintains its Tier 1 status, showcasing remarkable achievements across EU law, state aid, and international trade, solidifying its reputation as a frontrunner in the legal arena. Once again, our Founder and Managing Partner, Bogdan Gecić, joins the distinguished few in the elite EMEA Hall of Fame, reaffirming his position as a preeminent figure in competition […]

25 Mar 2024

ESG Chat @ Gecić Law – ESG in the textile industry: sustainable business as a development imperative – Elvisa Koca, Eurotay

In our ongoing journey to illuminate the critical significance and far-reaching impact of Environmental, Social, and Governance (ESG) principles across various industries, we proudly unveil the latest edition of our ESG Chat @ Gecić Law series of interviews.  In our new installment, we are thrilled to present a compelling dialogue with Elvisa Koca, Human Resources Manager at Eurotay in Serbia.  This insightful conversation takes us deep into the heart of the textile industry, offering profound insights.  It chiefly delves into how ESG considerations seamlessly integrate into the sector, influencing everything from production methods to corporate ethos. Our guest has tremendous […]

22 Mar 2024

AI Shaping the Public Opinion in News Media – What the Public Wants to Hear vs What the Public Needs to Hear

A lot has been said about artificial intelligence (AI).  It is reshaping global business and everyday life worldwide and by no means, it is a new industrial revolution. Mankind’s striving for an easier life has led to the creation of a fast-learning, self-aware creature which shall irreversibly become an unexpected (or perhaps unwanted) member of society. We have witnessed the universality of AI’s application.  Here, we are focusing on the use of AI in the sphere of news media business.  AI has been widely employed in gathering news information.  It may also filter false data and fake news, contributing to […]

19 Mar 2024

EXPO 2027 Already Sparks Interest Around the Globe

In June 2023, the Serbian bid to gain the rights to organize EXPO 2027 prevailed over bids from the United States, Thailand, Spain and Argentina. Belgrade has embraced the concept of “Play for Humanity – Sport and Music for All” for its international exhibition, emerging as the prevailing choice.  To realize this vision, Belgrade is committed to constructing a state-of-the-art exhibition center, necessitating substantial investment. The Universal Exhibition, commonly known as “EXPO,” stands as a prestigious global event enabling participating nations to showcase themselves to the world. It serves as a platform to exhibit cutting-edge technological and scientific advancements, cultural […]

18 Mar 2024

Gecić Law Supports Landmark Investment of JFE Shoji in Serbia

Gecić Law is delighted to announce its successful role as the legal counsel supporting JFE Shoji Corporation and its Serbian affiliate (“JFE Shoji”) in a significant greenfield investment in Serbia.  This involved the acquisition of a 10-hectare land plot in the prime industrial zone of Indjija.  The investor will construct a cutting-edge production plant in this location, that will serve as headquarters for JFE Shoji’s European operations.  The foundation stone laying ceremony for this ambitious Japanese investment took place on March 18, 2024. With an investment of 50 million euros, this pivotal project marks a major milestone for JFE Shoji […]

13 Mar 2024

Gecić|Law Supports Strategic EBRD and ENEF II Investment in Vega IT’s Expansion

Gecić|Law is proud to announce its pivotal role in supporting a significant financial transaction between the European Bank for Reconstruction and Development (EBRD), Enterprise Expansion Fund II (ENEF II) as lenders and Vega IT. The EBRD and ENEF II has committed to a senior secured loan of to support the expansion efforts of Vega IT, a premier Serbian software development company. As the local counsel for the EBRD and ENEF II in this transaction, Gecić|Law provided comprehensive legal advice, ensuring adherence to Serbian regulatory standards. Our team’s involvement spanned the due diligence, preparation, negotiation, and completion of critical finance and […]

12 Mar 2024

Privacy Boundaries: The Ronos Case and Implications for Antitrust Enforcement

Instead of Introduction The Court of Justice of the European Union (“CJEU“) opened proceedings on Case C-619/23, Ronos, according to a request for a preliminary ruling by the Administrative Court of Sofia District – Bulgaria (“Court”).  The Court requested an interpretation of the scope of powers of the Bulgarian antitrust authority (“CPC”) action in seizing conversations from a private mobile device during dawn raids carried out at premises of undertakings investigated for alleged cartel infringements. This request for a preliminary ruling on how EU law interacts with guarantees of basic human rights established in the Bulgarian Constitution gives the European […]