Bogdan Gecić, Managing Partner at Gecić Law, was quoted in Forbes, the leading global business publication, in an article titled “10 Myths About Selling To Customers (And The Real Truth)”.
Bogdan was asked to join a panel of experts and share his perspective on sales myths from the point of view of an eminent entrepreneur in the legal and professional services industry.
“A big myth is that if you have a great product or service, customers are going to get this and continue buying it. Although such revolutionary ideas do come about, they are rare and businesses still need to reach customers. Most businesses work in strongly competitive environments with many products or services satisfying similar needs. So, the real difference is how well customer orientation is understood and executed by the business. The client’s perception of genuine care and effort invested in the relationship will determine the long-term success of most products or services, not the products or services themselves. In professional services, this is clearly even more significant and pronounced. Customer orientation is the future of sales, no matter how virtual things are getting,” Bogdan said.
The Forbes expert panel comprised members of the Young Entrepreneurs Council. The YEC is a global, invitation-only, US-based community of entrepreneurs and leaders under the age of 45, who have made a major impact in diverse industries and sectors. Members of the YEC include leaders behind some of the world’s most exciting startups and companies such as Airbnb, Reddit, Behance, Living Social and Justin.tv.
As a Harvard Graduate with a strong European foothold, Bogdan contributes to YEC as one of the select members of this elite organization from outside the US, offering a unique multidimensional perspective to this extraordinary community. At the same time, YEC offers a platform for transatlantic knowledge sharing and collaboration.
