Labor Law

10 Jun 2021

The Status of Influencers in North Macedonia

The imaginary familiarity with a famous person through platforms such as Instagram is more common when the other party is a so-called influencer – a person that enjoys appreciation of a large number of users due to their reputation.  The imaginary closeness is, on the other hand, a very powerful tool in hands of influencers as users often aspire to emulate their lifestyle.  However, the lifestyle the influencer presents is not always genuine as the content presented often includes (some form of) promotion.  When an influencer shows on their profile that they use a certain product, there is a great […]

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31 May 2021

The status of influencers in Bosnia & Herzegovina

Legal Framework for the so-called influencing  To say that there is no special advertising act in Bosnia and Herzegovina (“BiH”) is not completely true.  Namely, certain forms of (illegal) advertising are regulated by the Prohibited Advertising Act.  This Act regulates the protection of merchants from illicit advertising, the protection of procedures and determines forms of illicit advertising.  On the other hand, advertising as such is regulated indirectly at the level of the Federation. In this regard, the Consumer Protection Act is applicable, considering that BiH is one of few European countries that has neither a media act nor an electronic […]

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24 May 2021

Influencers in the Western Balkans – Croatia

Influencer marketing is a fast-growing discipline, and the number of influencers is growing every day in our region.  Like Serbia, Croatia is also “fertile ground” for influencer marketing and numerous extremely “influential influencers”.  Testimonies of many, both “micro” and “macro” influencers from Croatia, demonstrate that this indeed amounts to a full-time job. So, how does one hire an influencer?  In a nutshell, after “becoming famous”, influencers receive offers to promote various products and services on a daily basis, but how is this activity legally regulated in Croatia? Stay tuned, as we discuss below in greater detail the legal position of […]

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10 May 2021

Many have asked us … what is the status of influencers in the Western Balkans?

Who are “influencers”? Developments in technology and the significant influence of social networks on modern life, have resulted in the development of a completely new breed of digital marketers – influencers[1].  Increasingly, successful brands now recognize influencer marketing as an extremely effective way to advertise their business which in turn expands their reach and increasing the sales of products and services. The term influencers originated in the English language, and many other languages, including Serbian, use anglicisms to refer to influencers to denote influential people within a certain group of people.  We are familiar with their work today on various […]

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06 May 2021

Uber drivers are now workers in the UK – What else is coming down the road?

The UK Supreme Court ruled on February 19, 2021 that Uber drivers must be treated legally as workers.  After a five year long legal battle, Mr. James Farrar and Mr. Yaseen Aslam (who jointly initiated the legal process), as well as all their fellow Uber drivers, celebrated the fact that they are finally recognized as workers of Uber, with all privileges and rights (e.g. minimum wage, right to paid holidays, right to unionize) that come with the status. However, in late March Uber stressed that the Supreme Court’s decision meant its drivers were “workers” but not “employees.” Nevertheless, the distinction […]

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11 May 2020

Fighting the Onslaught of COVID-19 Litigation?

As worldwide lockdowns slowly recede and many of us, including courts, claimants and respondents, step back out of quarantines, we will be “greeted” by a plethora of complex litigation issues. The large number and complexity of these issues will require all sides to put in place even more sophisticated strategies to tackle the ensuing litigation onslaught. According to Harold Kim, the president of the U.S. Chamber Institute for Legal Reform, “[t]his early litigation is really, from our vantage point, the tip of the iceberg”. Cue May 6, 2020: Serbia rescinded the almost two-month-long state of emergency and relaxed measures restricting […]

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07 Nov 2016

Does Commuting Equals Work? ECJ Clarifies

Results of one of the latest surveys recently carried out by British Regus, global work-space provider, have revealed that commuting is being experienced as a time waste for nearly one third of UK professionals, given that it does not fall within their working hours.  Said survey led to the actualization of a pivotal judgment rendered by the Court of Justice of the European Union (hereinafter: ECJ) in 2015, according to which such daily journeys undertaken by workers without a fixed or habitual place of work between their homes and the premises of their customers constitute working time. After processing obtained […]

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