Gecić Law is happy to announce the promotion of Uroš Rajić to Senior Associate.
This promotion marks another important step in the firm’s continued development. It reflects the strength of a team defined by rigorous legal thinking, a thorough understanding of the market, and a clear commitment to clients. Guided by our core values of meritocracy and integrity, we support our colleagues’ professional development by recognizing talent, initiative, sound judgment, and results.
Through his work, Uroš has demonstrated analytical depth, discipline, a strong collaborative spirit, and the ability to see the broader context — qualities that are central to Gecić Law’s professional standards. His promotion comes at a time of continued growth across several of the firm’s practice areas, particularly those in which clients are facing increasingly complex legal, regulatory, technological, and commercial challenges.
Uroš Rajić has been promoted to Senior Associate following his significant contributions across several dynamic practice areas, including ICT & Digital Assets, EU Law, Privacy & Data Protection, and the firm’s leading Artificial Intelligence practice.
He combines a versatile legal profile with an international perspective and a strong understanding of how technology, regulation, and business strategy increasingly intersect. His education in EU and comparative law, together with practical experience in digital regulation, data protection, artificial intelligence, and broader EU law matters, enables him to support clients navigating complex and rapidly changing regulatory environments.
Uroš has also developed a recognized profile as a speaker on artificial intelligence and emerging technologies. He has shared his knowledge and experience at a range of professional forums, including TerraLex Global Annual Meetings and events at the University of Belgrade Faculty of Law. He also led a well-received workshop on artificial intelligence as part of this year’s Taboroši Scholarship competition, contributing to the exchange between legal education, innovation, and the practical needs of today’s market.
Uroš is distinguished by his strong analytical skills, reliability, and ability to identify the practical significance of regulatory developments for clients’ businesses. These qualities make him an important member of teams advising on EU integration, digital transformation, privacy, data governance, artificial intelligence, and the emerging legal issues associated with the growing adoption of new technologies.
As Senior Associate, Uroš will continue to contribute to the firm’s development in rapidly evolving areas and help clients address increasingly interconnected legal challenges with clarity, confidence, and a practical understanding of their business.
This promotion recognizes an individual achievement while also reflecting the continued development of Gecić Law.
We remain committed to investing in people who take responsibility, think strategically, and deliver tangible results for clients. Uroš exemplifies these professional standards. His promotion further strengthens our team and contributes to the firm’s continued development.
Please join us in congratulating Uroš on this well-deserved achievement.
