IP

30 Aug 2021

Instagram Reels vs TikTok – an IP perspective

The struggle for existing and new users between companies that develop applications is relentless as our lives have been practically moved to the Internet over the years.  It seems that the opposing sides do not choose the means anymore, so this is an IP perspective on Instagram Reels vs TikTok. Back in 2010, when Instagram was launched, social media (“SM”) networks were used to post personal content and maintain contacts, and Instagram focused on creating a photo-sharing platform.  As the popularity of SM networks increased, sales came into focus and advertising content became a widespread feature.  An SM network collects […]

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30 Jan 2018

Spotlight on IT Companies Part II – Alterations of the Software

In our previous piece (link), we discussed the relationship between IT companies and developers in the field of material copyrights over computer programs (“software”) in context of commercial usage of software by IT companies. However, the relationship between IT companies and developers in the field of copyrights might be of particular importance when it comes to amendments, adaptations, adjustments and other changes to the software as a copyrighted work. Namely, IT companies often modify, customize, upgrade and/or update software developed by their employed developers and/or external developers, or deliver the subject software to their clients for further modifications, customizations, adaptations, adjustments and […]

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18 Jan 2018

Spotlight on IT Companies – Have You Settled Your Rights and Obligations with Your Developers?

Over the past decade, Serbia witnessed an unprecedented growth of its IT/ICT market, becoming one of the most attractive outsourcing and R&D destinations in Eastern Europe (link).  Key players such as Microsoft, Adobe, Oracle, Google, HP, SAP, IBM, Siemens, Intel, Cisco, NCR Corporation, Telenor, Erickson, Endava and others grabbed this opportunity, either by establishing development centers in Serbia or outsourcing services to local IT companies (link).  This resulted in two prevailing models – providing services through employed programmers/system architects/etc. (“developer/s”), or by engaging external developers (primarily registered entrepreneurs), a rather novel development.  Because software may, as an original intellectual creation, […]

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