Gecić Law is pleased to announce the launch of its new Sports Law practice group, further expanding the firm’s full-service offerings. After years of significant involvement, specialization, and interest in sports-related legal matters, the firm has formalized this focus by establishing a dedicated practice group in this dynamic field. This move underscores Gecić Law’s commitment to staying at the forefront of emerging client needs and providing top-tier expertise in niche industries. The new Sports Law practice will be led by Vuk Leković, who has been a key figure in many of the firm’s sports law engagements and will serve as the Head of Sports Law.
The establishment of the Sports Law practice group comes as a natural progression for Gecić Law. The firm’s attorneys have long been active in advising and representing clients in the sports industry, from football and basketball to media and entertainment. By consolidating this expertise into a dedicated practice, Gecić Law ensures a multidisciplinary approach that leverages the firm’s strengths in competition law, regulatory affairs, intellectual property, corporate law, and dispute resolution, all tailored to the unique context of sports. The Sports Law team will provide comprehensive legal support across a wide range of matters, including:
Vuk Leković, Head of the Sports Law practice, commented on the significance of the launch:
“Today marks an exciting new chapter for our firm. By launching a dedicated Sports Law practice, we are building on years of experience in the sports arena and reaffirming our commitment to clients in this dynamic industry. Sports is more than just competition on the field – it’s a global business with complex legal dimensions. We have had the privilege of advising on some of the most pivotal sports law matters in the region, and this formal platform will allow us to serve our clients with even greater focus and innovation. Our team’s multidisciplinary approach, combined with a deep passion for sports, will help clients navigate the evolving sports regulatory landscape and achieve their goals both on and off the field.”
Vuk Leković brings extensive experience to his new role as practice head. A seasoned competition law expert, he has been at the forefront of Gecić Law’s sports-related cases and initiatives. Under his leadership, the Sports Law team will continue to emphasize excellence, integrity, and strategic insight, mirroring the firm’s values in every engagement. The practice group will also draw on the expertise of other Gecić Law professionals across different disciplines to offer holistic solutions for sports sector clients.
Gecić Law’s decision to launch a Sports Law practice is backed by a strong track record and proven successes in the sports law domain. In recent years, the firm has handled numerous high-profile sports-related legal matters. Notable examples include:
These engagements highlight Gecić Law’s deep involvement in the sports industry and its ability to deliver results for broadcasters, leagues, and corporate players in sports. By formalizing the Sports Law practice, the firm is leveraging this experience to offer a more structured and client-focused service for all sports-related legal needs.
With the launch of the Sports Law practice, Gecić Law is poised to further strengthen its role as a leading advisor in the sports sector. The firm will continue to serve a diverse client base – including athletes, clubs, sports federations, event organizers, media companies, and investors – providing each with tailored legal strategies that address the challenges and opportunities of the sports world. The dedicated practice group allows Gecić Law to stay ahead of industry trends and regulatory developments, ensuring that clients receive up-to-date counsel in areas such as sports governance reforms, international transfer rules, and emerging issues like esports and digital assets in sports.
Gecić Law’s Founding Partner Bogdan Gecić noted that the creation of this practice aligns perfectly with the firm’s vision of innovative growth: the firm has consistently broken new ground (being among the first in the region to establish specialized practices in areas like ESG and AI), and the Sports Law practice is the latest example of this forward-looking approach. “Our firm’s philosophy has always been to anticipate our clients’ needs and invest in areas where we can make a meaningful difference,” Bogdan Gecić said in internal discussions about the launch. “The sports industry in our region and beyond is expanding rapidly, and we recognize that it faces unique legal complexities. By launching a Sports Law practice, we bring our hallmark excellence and creativity to yet another field, ready to help shape the future of sports law in Southeastern Europe.”
Gecić Law is proud to take this step and looks forward to continuing its tradition of excellence through the Sports Law practice. The firm remains committed to providing authoritative, effective counsel with the polished professionalism that clients have come to expect. In championing this new practice area, Gecić Law solidifies its position as a trusted legal partner in the sports arena, prepared to support and protect its clients’ interests in every aspect of the game.
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